This is Love: A Heartfelt Display Font for Romantic Branding
I still remember the afternoon I opened a blank brand board for a small artisan chocolate maker. The brief was deceptively simple: a Valentine’s collection that felt warm, handcrafted, and unmistakably romantic without tipping into generic sweetness. After scrolling through dozens of script fonts and predictable serifs, I dropped This is Love into the logo concept space. Instantly, the mood shifted. This wasn’t just another decorative typeface—it carried a playful, affectionate personality that felt custom-made for the project.
This is Love is a display font built around a clear idea: every single letterform incorporates a heart motif, and the package includes 21 additional love-related designs. The result is a typeface that doesn’t just suggest romance—it spells it out with charm. As a brand designer, I’ve tested plenty of novelty fonts, and many feel overdone or clumsy at first use. This one surprised me with its balance of whimsy and practical construction. The hearts are integrated into the strokes rather than pasted on, which gives the lettering a cohesive, hand-drawn feel that reads well at display sizes.
The personality is warm, slightly vintage, and full of movement. It leans toward a friendly, informal voice—perfect for boutique packaging, event invitations, editorial pull quotes, and social media headers. The mood is celebratory but not juvenile, which makes it versatile across a range of love-themed, friendship, or heartfelt branding moments. The overall style sits somewhere between a playful serif and a decorative alphabetic illustration, with soft curves and gentle weight that don’t shout but still demand attention.
First Impressions on a Brand Board
When I first loaded This is Love into my design software, I immediately noticed how differently it behaved compared to standard script or sans serif fonts. The heart-in-each-letter design is obviously the headline feature, but what impressed me was the consistency of the letterforms. In a quick brand board exercise, I set the chocolate maker’s name in all caps and paired it with a neutral soft pink background. The typeface held its own without needing excessive flourishes or shadows. It felt like a design asset that could carry a brand mark on its own.
I often test new fonts by placing them next to a clean sans serif like Montserrat or a classic serif like Playfair Display to see how they interact. With This is Love, the contrast was immediately engaging. The decorative hearts created a focal point, while the supporting typeface grounded the composition. The font’s built-in personality meant I could use fewer graphic elements—always a win when you’re trying to keep a brand system clean.
One detail I appreciated was the natural spacing between characters. Many display fonts with integrated illustrations suffer from awkward kerning, but This is Love felt thoughtfully spaced. I didn’t need to manually adjust letter pairs in the logo concept, which saved time and kept the rhythm of the brand name intact. The 21 love-related designs, which include standalone hearts, arrows, and ornamental flourishes, added an extra layer of flexibility. I could create custom dividers, icon accents, or even a simple pattern directly from the glyph panel.
Testing This is Love in a Logo Concept
Moving from brand board to actual logo exploration, I sketched a few lockups for the artisan chocolate maker. The primary wordmark used This is Love for the brand name, while a delicate serif font carried the tagline. The contrast worked beautifully. The heart-infused lettering immediately signaled the product category—something handmade, giftable, and full of affection—without needing a literal heart icon next to the text.
In single-color applications, the font retained its charm. I tested it in deep chocolate brown, rose gold, and classic red, and each time the heart details remained legible and distinct. The weight is substantial enough to hold up on a small product tag, but I wouldn’t scale it below about 18 points for print if you want every heart to read clearly. This is a display font through and through, and that’s exactly where it belongs.
What I found most useful was the font’s ability to act as both a logo typeface and a decorative accent. For a secondary mark, I used one of the 21 love-related designs—a beautifully drawn heart arrow—as a standalone icon. The visual consistency between the lettering and the supplementary glyphs made the entire identity system feel cohesive, as if every element came from the same creative hand.
From Packaging Mockups to Social Graphics
Once the logo direction felt solid, I placed This is Love on a realistic packaging mockup. The chocolate box was a simple matte white sleeve with a window revealing the product. I set the product name in this font across the top, and the result was instantly gift-ready. The hearts in each letter looked like they belonged on a confectionery label, and the overall impression was premium but approachable—exactly what the brand needed.
On a business card, I used the font for the brand name while keeping the contact details in a clean, highly legible sans serif. The decorative nature of the typeface didn’t overpower the practical information, but it did make the card feel special. In a pile of standard business cards, this one would stand out, which is a worthy goal for any small business owner looking to make an impression at markets or events.
For social media layouts, I designed a few Instagram post templates using This is Love for short, impactful headlines. Phrases like “You’re Sweet” or “Made with Love” popped beautifully over soft, blurred background photography. The font’s playful character matched the tone of the campaign, and the heart details added visual interest without requiring extra illustration. Even in a website header mockup, the typeface brought instant warmth to the hero section, though I’d recommend pairing it with a straightforward sans serif for navigation and body copy to maintain usability.
Where This Font Truly Shines (and Where It Doesn’t)
After a week of testing across different assets, it became clear that This is Love excels as a short-phrase display font. It’s ideal for logos, headlines, product names, greeting cards, posters, flyers, and any design that can accommodate a larger point size. The heart motif gives it a built-in emotional hook, which makes it a smart choice for Valentine’s promotions, wedding stationery, anniversary announcements, or any project where love is the central theme.
However, this font is not a workhorse for body text. I wouldn’t set a paragraph, a menu description, or a long product story in it. The decorative hearts, while charming, reduce readability at smaller sizes, and the overall character is too stylized for extended reading. It’s also not the right fit for corporate law firms, financial services, or any brand that needs to project authority, formality, or minimalism. The typeface’s strength is its emotional warmth, and that should be matched to the right project.
I also noticed that on very small screens, such as mobile social media ads viewed at a glance, the heart details can become slightly muddy. If you’re designing for a responsive web environment, use This is Love sparingly—perhaps only for the hero heading—and let a more legible font handle the rest. Testing before final client work is crucial. I always print a sample at various sizes and view it on multiple devices to see where the detail starts to break down.
Pairing This is Love with Other Typefaces
A font this expressive benefits from a restrained partner. My go-to combination paired This is Love with a clean, geometric sans serif for the chocolate brand. The sans serif handled all the practical text—ingredients, weight, contact information—while the display font added the personality. Futura or Poppins would work nicely, as would any humanist sans serif that feels warm but not competing.
For a more editorial or romantic feel, I tested a pairing with a delicate serif font. The contrast between the heart-filled letters and the refined serif created an elegant, almost storybook quality. This could work beautifully for a handmade shop’s lookbook, a boutique skincare line, or a creative studio’s holiday greeting. The key is to let the decorative font lead the visual hierarchy and keep the secondary typeface simple and understated.
I’d be cautious about pairing This is Love with another heavily decorative typeface. The design already has so much character that adding a script or another display font can create visual noise. If you do need a script accent, consider using it only for a single word or a very short phrase, and make sure the weights and styles don’t clash. The goal is to let the heart motif shine without crowding the composition.
A Practical Note on Licensing and File Formats
Before wrapping up the project, I always check the font’s commercial licensing terms. This is Love likely comes with a standard desktop license, but if you’re planning to use it in a client’s brand identity, on packaging, in templates, on merchandise, or on a website, you’ll need to verify that the license covers those uses. Some foundries require an extended license for embedding in digital products, e-books, or print-on-demand items. It’s a quick step that can save real headaches later.
Regarding file formats, the font typically includes OTF and possibly TTF files, which work across most design software. I’d also check for web font availability if you intend to use it in a live website header. Multilingual support may be limited to basic Latin characters, so if your brand needs accented characters or extended language sets, confirm that the glyph panel covers those requirements. The 21 love-related designs are a bonus that I’d recommend exploring thoroughly—they can serve as icons, bullet points, or decorative elements that tie the entire visual system together.
Overall, This is Love earned a permanent spot in my font library, especially for projects that need a touch of romance without the fuss of overworked illustration. It’s a creative font with a clear purpose, and when used thoughtfully, it can elevate a brand identity from ordinary to memorable. Just remember to test it in your specific context, pair it wisely, and let the hearts do the talking in the right moments.
